Brian Baker

Brian is a founder and creative director at This Also, a fourteen person product innovation studio in Brooklyn, New York. He leads challenging projects that range from large scale platform redesigns to meticulous visual systems. Prior to launching his studio, Brian joined Google Creative Lab (2012) and helped define the earliest visions of the Google Identity. His work outlining an intelligent, voice-driven logomark helped launch his studio as a trusted partner for Google. Brian continued to work on the Google Identity at This Also, which aired worldwide (2015) to a warm reception, a D&AD Pencil (2016), and a special feature in the Graphis Design Annual (2016). Some of his earliest sketches on the Google Identity were revived and launched as the (2016). Brian also worked closely with Creative Lab on a redesign of Google for iOS (2014), various Google Experiments, and much more. Today he continues to lead strategic initiatives for Google, Tumblr, and Nike.

Brian is also known for his earlier work at Huge (2009) where he helped redesign online services for major brands including HBO, AMC, MTV, and JetBlue. His design for HBO GO for iPad (2011) was widely recognized for its craft and simplicity, earning a Bronze One Show Interactive Award (2011), a feature in Communication Arts Interactive (2012), as well as extensive press coverage.