Brian Baker

Brian is an executive creative director at Instrument’s New York office, where he leads the digital creative team. His unique sense of clean, modern digital craft is most visible in his work defining the (2016), Google Identity (2015), and Google for iOS (2014).

Prior to Instrument, Brian co-founded Brooklyn design studio This Also, where he led creative relationships with Google, Nike, and Tumblr. Instrument acquired This Also (2019) to serve as the foundation of its New York office.

Brian is also known for his work at Huge (2009), where he helped redesign online services for HBO, AMC, MTV, and JetBlue. His work has been recognized with a D&AD Pencil, a Bronze One Show Interactive Award, and extensive press coverage.