Brian Baker

Hello, I'm Brian, a Senior Director of Design at Work & Co, where I lead projects merging ambitious vision with technical depth. For nearly two decades, I've focused on creating intuitively clear and uniquely memorable work that drives meaningful business value. My experience spans everything from 0-to-1 digital products and enterprise software to global design systems and high-level vision work.

I prefer leading tight-knit teams, remaining an active, hands-on designer. I encourage risk-taking and foster an environment where designers actively push each other. I collaborate daily with product, strategy, and engineering partners under the philosophy that great ideas cross disciplines—where the best idea wins, regardless of who it comes from.

Previously, I co-founded This Also, growing the studio to a team of 15 and building products with Google, Nike, and early-stage startups before the studio was acquired to become Instrument's New York office. I firmly believe the best work happens when a team is having fun, but never compromising on the details.