Verizon
Retail Experience
A complete overhaul of Verizon's in-store customer and sales rep experience. Currently in development, our team transformed a disjointed, largely non-functional system into a collaborative platform that enables the sales process on any screen in the store. The new system builds customer confidence and gives reps greater visibility and control.
YouTube
5 Year Vision
YouTube's current experience has grown piecemeal over the years as new features were continually tacked on. Tasked with reimagining the platform's evolution, we designed a cohesive future-state vision as if building it from scratch today. My team developed a strategic framework centered on effortless discovery, empowered participation, and cross-device consistency. Some of these features can already be seen in the wild.
Bath & Body Works
Gingham Genius
Gingham Genius is a generative AI-powered fragrance finder that brings the in-store experience of discovering a scent you love into a shoppable conversation anywhere. We created a visual system to quickly convey scent in a way that resonates with customers, boosting both engagement and sales.
Acorns
Learn
Learn is a dedicated space in the Acorns app designed to build financial confidence through courses, videos, articles, tips, and quizzes for investors of all levels. I led the design from initial concept through to launch.
Identity is Interface
Developed in close collaboration with many talented teams at Google, this was an ambitious effort to create a cohesive visual logomark for one of the world's most visible brands. I led the team at This Also that designed the dots, established strict standards for their form and interactivity, and worked with teams to define specific implementations of the identity across Google's vast ecosystem of products.
for iOS
Together with Google Creative Lab and Google Search, my team developed a fresh interface, new functionality, and a cleaner aesthetic for the Google Search app on iOS. Tasked with overhauling a legacy app that suffered from low ratings, we worked directly with Google's product teams to rapidly deliver an updated experience. The redesign completely shifted public perception, driving a significant boost in both App Store ratings and overall adoption.
